Privacy policy

Privacy Policy

The controller responsible for data processing is:

Ecomsky GmbH, Rote Straße 19

37073 Göttingen, Germany,

Support@elusa.de

Thank you for your interest in our online shop. Protecting your privacy is very important to us. Below, we provide detailed information about how we handle your data. Your data is processed on the basis of the GDPR and in accordance with Section 96 (3) TKG.

1. Access data and hosting

You can visit our website without providing any personal information. Each time a webpage is accessed, the web server automatically stores only a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data), and documents the access. This access data is analysed exclusively for the purpose of ensuring the smooth operation of the site and improving our offering. This serves to safeguard our overriding legitimate interests in the correct presentation of our offering pursuant to Art. 6 (1) sentence 1 lit. f GDPR, as part of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the site.

Hosting

The services for hosting and displaying the website are provided in part by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

Data may be transferred to a third country/countries for which the European Commission has not determined an adequate level of data protection due to the use of additional functions of our service provider. An adequate level of data protection is ensured by the conclusion of standard contractual clauses of the European Commission.

Our service providers are based and/or use servers in the USA and in other countries outside the EU and EEA. No adequacy decision by the European Commission exists for these countries. Our cooperation with them is based on the European Commission’s standard data protection clauses.

2. Data processing for contract handling and contacting us

2.1 Data processing for contract handling

For the purpose of contract handling (including inquiries regarding and processing of any existing warranty and performance disruption claims as well as any statutory update obligations) in accordance with Art. 6 (1) sentence 1 lit. b GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as in these cases we absolutely require the data for contract handling and cannot dispatch the order without it. Which data is collected can be seen from the respective input forms.

Further information about the processing of your data, in particular regarding the transfer to our service providers for the purpose of order, payment, and shipping processing, can be found in the following sections of this privacy policy. After the contract has been fully processed, your data will be restricted for further processing and deleted after expiry of the retention periods required under tax and commercial law pursuant to Art. 6 (1) sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data pursuant to Art. 6 (1) sentence 1 lit. a GDPR or we reserve the right to use your data beyond this where legally permitted and about which we inform you in this policy.

2.2 Customer account

If you have given your consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR by choosing to open a customer account, we use your data for the purpose of opening the customer account and storing your data for future orders on our website. Your customer account can be deleted at any time, either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data pursuant to Art. 6 (1) sentence 1 lit. a GDPR or we reserve the right to use your data beyond this where legally permitted and about which we inform you in this policy.

2.3 Contacting us

As part of customer communication, we collect personal data to process your inquiries pursuant to Art. 6 (1) sentence 1 lit. b GDPR if you voluntarily provide this data to us when contacting us (e.g. via contact form, live chat tool, or email). Mandatory fields are marked as such, as in these cases we absolutely require the data to process your contact request. Which data is collected can be seen from the respective input forms. Once your inquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data pursuant to Art. 6 (1) sentence 1 lit. a GDPR or we reserve the right to use your data beyond this where legally permitted and about which we inform you in this policy.

3. Data processing for the purpose of shipping

For the fulfilment of the contract pursuant to Art. 6 (1) sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

Transfer of data to shipping service providers for the purpose of delivery notification

If you have given us your express consent to do so during or after your order, we will, on this basis and in accordance with Art. 6 (1) sentence 1 lit. a GDPR, pass on your email address and telephone number to the selected shipping service provider so that they can contact you before delivery for the purpose of delivery notification or coordination.
You can revoke your consent at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you provided for this purpose unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this where legally permitted and about which we inform you in this policy.

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

4. Data processing for payment handling

When processing payments in our online shop, we work with these partners: technical service providers, financial institutions, payment service providers.

4.1 Data processing for transaction handling

Depending on the selected payment method, we pass on the data required for processing the payment transaction to our technical service providers, who work for us as processors, or to the commissioned financial institutions or the selected payment service provider, insofar as this is necessary for processing the payment. This serves the fulfilment of the contract pursuant to Art. 6 (1) sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the order process. In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimising our payment processes

Where applicable, we provide our service providers with additional data, which they use together with the data necessary for processing the payment as our processors for the purposes of fraud prevention and optimising our payment processes (e.g. invoicing, handling disputed payments, supporting accounting). Pursuant to Art. 6 (1) sentence 1 lit. f GDPR, this serves to safeguard our overriding legitimate interests, as part of a balancing of interests, in protecting ourselves against fraud and in efficient payment management.

4.3 Identity and credit check when selecting Klarna payment services

Klarna direct debit, purchase on account via Klarna, Klarna instalment purchase
If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR that we may transmit the data necessary for processing the payment and for an identity and credit check to Klarna. In Germany, the credit agencies named in the Privacy Policy of Klarna may be used for identity and credit checks. Klarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation, or termination of the contractual relationship. You may revoke your consent at any time by sending a message to the contact option stated in this privacy policy. This may mean that we can no longer offer you certain payment options. You may also revoke your consent to this use of personal data directly with Klarna at any time.

4.4 Identity and credit check when selecting purchase on account via PayPal and Ratepay

If you choose the payment method purchase on account (offered via Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (hereinafter Ratepay) and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter PayPal)), we ask for your consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR that we may transmit the data necessary for processing the payment and for an identity and credit check to Ratepay. In Germany, the credit agencies named in the Ratepay Privacy Policy may be used for identity and credit checks. Ratepay uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation, or termination of the contractual relationship. You may revoke your consent at any time by sending a message to the contact option stated in this privacy policy. This may mean that we can no longer offer you certain payment options. Additional information on data protection at PayPal can be found here.

5. Advertising by email

5.1 Email newsletter with registration, newsletter tracking with separate consent

If you subscribe to our newsletter, we use the data required for this purpose or separately provided by you to send you our email newsletter regularly on the basis of your consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the recipient list unless you have expressly consented to further use of your data pursuant to Art. 6 (1) sentence 1 lit. a GDPR or we reserve the right to use your data beyond this where legally permitted and about which we inform you in this policy.

If you have also given us your consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR to analyse our newsletters, we also analyse how you interact with our newsletter by measuring, storing, and evaluating open rates and click rates for the purpose of designing future newsletter campaigns (“newsletter tracking”).

For this evaluation, the emails sent contain one-pixel technologies (e.g. web beacons, tracking pixels) stored on our website. For the evaluations, we link in particular the following “newsletter data”

the page from which the page was requested (known as the referrer URL),
the date and time of access,
the description of the type of web browser used,
the IP address of the requesting computer,
the email address,
the date and time of registration and confirmation

and the one-pixel technologies with your email address or your IP address and, where applicable, an individual ID. Links contained in the newsletter may also include this ID.

You can unsubscribe from newsletter tracking at any time either by sending a message to the contact option described or via a link provided for this purpose in the newsletter.

The information is stored for as long as you are subscribed to the newsletter.

5.2 Newsletter dispatch

The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

Our service providers are based and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection by decision: United Kingdom.

Our service providers are based and/or use servers in these countries: USA, Australia. No adequacy decision by the European Commission exists for this country/these countries. Our cooperation with them is based on these safeguards: Standard data protection clauses of the European Commission.

6. Cookies and other technologies

General information

To make visiting our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted again after the browser session ends, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognise your browser the next time you visit (persistent cookies).

Protection of privacy on end devices
When using our online offering, we use strictly necessary technologies in order to provide the telemedia service expressly requested by you. The storage of information on your end device or access to information already stored on your end device does not require consent in this respect.

For functions that are not strictly necessary, the storage of information on your end device or access to information already stored on your end device requires your consent. Please note that if consent is not granted, parts of the website may not be fully usable. Any consent you have given remains valid until you adjust or reset the relevant settings on your end device.

Any downstream data processing by cookies and other technologies

We use technologies that are strictly necessary for the use of certain functions of our website (e.g. shopping basket function). Through these technologies, IP address, time of visit, device and browser information, as well as information about your use of our website (e.g. information about the contents of the shopping basket) are collected and processed. As part of a balancing of interests, this serves overriding legitimate interests in an optimised presentation of our offering pursuant to Art. 6 (1) sentence 1 lit. f GDPR.

We also use technologies to fulfil legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analytics and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of the technologies pursuant to Art. 6 (1) sentence 1 lit. a GDPR, you may revoke your consent at any time by sending a message to the contact option described in the privacy policy.

7. Use of cookies and other technologies

If you have given your consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR, we use the following cookies and other technologies from third-party providers on our website. Once the purpose no longer applies and we stop using the respective technology, the data collected in this context will be deleted. You may revoke your consent at any time with effect for the future. Further information about your revocation options can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 Use of Adobe services

We use the Adobe Systems technologies described below, Software Ireland Limited, Ireland, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (“Adobe”). The information automatically collected by Adobe technologies about your use of our website is generally transferred to and stored on a server of Adobe, Inc., 345 Park Avenue San Jose, CA 95110-2704, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Adobe technologies, it will be shortened before being stored on Adobe servers by activating corresponding settings or fully replaced by a generic IP address.

Adobe Analytics

For the purpose of website analysis, Adobe Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies and tags in page elements may be used for this purpose. If your IP address is collected via Adobe technologies, it will be shortened before being stored on Adobe servers by activating corresponding settings or fully replaced by a generic IP address. The pseudonymised usage profiles are not merged with personal data relating to the bearer of the pseudonym without separate express consent. Adobe acts on our behalf.

7.2 Use of Google services

We use the Google Ireland Ltd. technologies described below, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is generally transferred to and stored on a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Unless otherwise stated for the individual technologies, data processing is based on an agreement between joint controllers concluded for the respective technology pursuant to Art. 26 GDPR. Further information about data processing by Google can be found in the Google Privacy Policy.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address is stored on a server located in the EU to derive location data and then deleted immediately before the traffic is forwarded to other Google servers for processing. Data processing is based on a data processing agreement with Google.

For the purpose of optimised marketing of our website, we have activated the data sharing settings for "Google products and services" . This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. The sharing of data with Google within the framework of these data sharing settings is based on an additional agreement between controllers. We have no influence on the subsequent data processing by Google.

For the purpose of optimised marketing of our website, we use the so-called User ID feature. With the help of this feature, we can assign a unique, permanent ID to your interaction data from one or more sessions on our online presences and thus analyse your user behaviour across devices and sessions.

We also use the extension feature of Google Analytics for the creation and execution of tests Google Optimize.

For web analysis, the extension feature of Google Analytics Google Signals enables so-called cross-device tracking. If your internet-enabled devices are linked to your Google account and you have activated the setting “personalised advertising” in your Google account, Google can create reports about your usage behaviour (in particular cross-device user numbers), even if you change your end device. We do not process personal data in this respect; we only receive statistics created on the basis of Google Signals.

For web analysis and advertising purposes, the extension feature of Google Analytics enables the so-called DoubleClick cookie to recognise your browser when visiting other websites. Google will use this information to compile reports on website activity and to provide further services related to website use.

Google AdSense

Our website markets advertising space for third-party ads via Google AdSense. These ads are shown to you in various places on this website. The so-called DoubleClick cookie enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) as well as the automatic assignment of a pseudonymous user ID, with the help of which interests are determined based on visits to this and other websites.

Google Ads

For advertising purposes in Google search results and on third-party websites, when you visit our website, the so-called Google Remarketing cookie is set, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, and information about your use of our website) and by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing only takes place if you have activated the “personalised advertising” setting in your Google account. In this case, if you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing.

For website analysis and event tracking, we measure your subsequent usage behaviour via Google Ads Conversion Tracking if you reached our website via a Google Ads advertisement. Cookies may be used for this purpose and data may be collected (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a webpage or signing up for the newsletter), from which usage profiles are created using pseudonyms.

Google Maps

For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google, and then processes it. We have no influence on this subsequent data processing.

Google reCAPTCHA

For the purpose of protection against misuse of our web forms and against spam from automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information, and information about your use of our website) and analyses your use of our website by means of JavaScript and cookies. In addition, other cookies stored in your browser by Google services are evaluated. Personal data from the input fields of the respective form is neither read nor stored.

Google Tag Manager

Through Google Tag Manager, we can manage various codes and services on our website. When implementing individual tags, Google may also process personal data under certain circumstances (e.g. IP address, online identifiers (including cookies)). Data processing is based on a data processing agreement with Google.

The use of Google Tag Manager makes it possible to integrate various services/technologies.
If you do not want individual tracking services to be used and have therefore deactivated them, the deactivation remains in effect for all affected tracking tags integrated via Google Tag Manager.

7.3 Use of Microsoft services

We use the Microsoft Ireland Operations Ltd. technologies described below, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (“Microsoft”). Data processing is based on an agreement between joint controllers pursuant to Art. 26 GDPR. The information automatically collected by Microsoft technologies about your use of our website is generally transferred to and stored on a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Further information about data processing by Microsoft can be found in the Microsoft Privacy Policy.

Microsoft Advertising

For advertising purposes in Bing, Yahoo, and MSN search results and on third-party websites, when you visit our website, the so-called Microsoft Advertising Remarketing cookie is set, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, and information about your use of our website) and by means of a pseudonymous cookie ID and based on the pages you visit.

For website analysis and event tracking, we measure your subsequent usage behaviour via Microsoft Advertising Universal Event Tracking (UET) if you reached our website via a Microsoft Advertising advertisement. Cookies may be used for this purpose and data may be collected (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a webpage or signing up for the newsletter), from which usage profiles are created using pseudonyms. If your internet-enabled devices are linked to your Microsoft account and you have not deactivated the “Interest-based advertising” setting in your Microsoft account, Microsoft can create reports about usage behaviour (in particular cross-device user numbers), even if you change your end device, so-called “cross-device tracking”. We do not process personal data in this respect; we only receive statistics created on the basis of Microsoft UET.

Bing Maps

For the visual presentation of geographical information, Bing Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Microsoft, and processes it. We have no influence on this data processing.

7.4 Use of Facebook services

Use of Facebook Pixel

We use Facebook Pixel as part of the technologies described below from Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook (by Meta)” or “Meta Platforms Ireland”). With Facebook Pixel, data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a webpage or signing up for the newsletter) is automatically collected and stored, from which usage profiles are created using pseudonyms. As part of the so-called advanced matching process, information is also collected and stored in hashed form for matching purposes with which individuals can be identified (e.g. names, email addresses, and telephone numbers). For this purpose, when you visit our website, Facebook Pixel automatically sets a cookie that automatically enables recognition of your browser via a pseudonymous cookie ID when you visit other websites. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide further services associated with website use, in particular personalised and group-based advertising.
The information automatically collected by Facebook (by Meta) technologies about your use of our website is generally transferred to and stored on a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA. No adequacy decision by the European Commission exists for the USA. Insofar as the transfer of data to the USA falls within our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in the privacy notices of Facebook (by Meta).

Facebook Analytics

Within the framework of Facebook Business Tools, statistics on visitor activities on our website are created from the data collected with Facebook Pixel about your use of our website. Data processing is based on a data processing agreement with Facebook (by Meta). Its analysis serves the optimal presentation and marketing of our website.

Facebook Ads (Ads Manager)

We advertise this website via Facebook Ads on Facebook (by Meta) and on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise stated for the individual technologies, data processing is based on an agreement between joint controllers pursuant to Art. 26 GDPR. Joint controllership is limited to the collection of the data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.

On the basis of the statistics on visitor activities on our website created via Facebook Pixel, we conduct group-based advertising on Facebook Custom Audience on Facebook (by Meta) by determining the characteristics of the respective target group. As part of the advanced matching process used to determine the respective target group (see above), Facebook (by Meta) acts as our processor.

On the basis of the pseudonymous cookie ID set by Facebook Pixel and the data collected about your usage behaviour on our website, we conduct personalised advertising via Facebook Pixel Remarketing .

Via Facebook Pixel Conversions we measure your subsequent usage behaviour for web analysis and event tracking if you reached our website via a Facebook Ads advertisement. Data processing is based on a data processing agreement with Facebook (by Meta).

7.5 Other providers of web analytics and online marketing services

Use of etracker for web analytics

For the purpose of website analysis, technologies of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany (“etracker”) automatically collect and store data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data relating to the bearer of the pseudonym without separate express consent. etracker acts on our behalf.

Use of econda for web analytics

For the purpose of website analysis, technologies of econda GmbH, Zimmerstr. 6, 76137 Karlsruhe, Germany automatically collect and store data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data relating to the bearer of the pseudonym without separate express consent. econda acts on our behalf.

Use of Mapp Intelligence for web analytics

For the purpose of website analysis, Mapp Intelligence, a technology of Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany and Mapp Digital Germany GmbH, c/o Webtrekk GmbH (together “Mapp”), automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data relating to the bearer of the pseudonym without separate express consent. Mapp acts on our behalf. The information automatically collected by Mapp Intelligence about your use of our website may also be processed by Mapp Digital US, LLC, 9276 Scranton Rd., Suite 500, San Diego, CA 92121, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

Use of Matomo as a software solution for web analytics

For the purpose of website analysis, the Matomo software of InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data relating to the bearer of the pseudonym without separate express consent. Data processing by Matomo takes place on our servers.

Use of Matomo as a cloud solution for web analytics

For the purpose of website analysis, the Matomo software of InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data relating to the bearer of the pseudonym without separate express consent. Matomo acts on our behalf. The European Commission has determined by decision that New Zealand ensures an adequate level of data protection.

Use of Hotjar for web analytics

For the purpose of website analysis, technologies of Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta (“Hotjar”) automatically collect and store data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data relating to the bearer of the pseudonym without separate express consent. Hotjar acts on our behalf.

Use of Pinterest Tag for web analytics and advertising purposes

For web analytics and advertising purposes on Pinterest and on third-party websites, when you visit our website, technologies of Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) automatically enable interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a webpage or signing up for the newsletter) and by means of a pseudonymous cookie ID and based on the pages you visit. Usage profiles are created from the collected data using pseudonyms. Pinterest will combine this information with other data from your Pinterest account and use it to compile reports on website activity and to provide further services associated with website use. We have no influence on data processing by Pinterest and receive only statistics created on the basis of Pinterest Tag. This allows us to measure your subsequent usage behaviour for website analysis and event tracking if you reached our website via a Pinterest advertisement. The information automatically collected by Pinterest is generally transferred to and stored on a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing is based on an agreement between joint controllers pursuant to Art. 26 GDPR.

Use of AB Tasty for web analytics

For the purpose of website analysis and carrying out A/B tests, technologies of AB Tasty GmbH, Richmodstraße 6, 50667 Cologne (“AB Tasty”) collect and store data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data relating to the bearer of the pseudonym without separate express consent. AB Tasty acts on our behalf.

Use of Optimizely for web analytics

For the purpose of website analysis and carrying out A/B tests, technologies of Optimizely GmbH, Christophstraße 15-17, 50670 Cologne (“Optimizely”) collect and store data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data relating to the bearer of the pseudonym without separate express consent. The information automatically collected by Optimizely about your use of our website is generally transferred to and stored on a server of Optimizely, Inc. 631 Howard Street, Suite 100 San Francisco, CA 94105, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing is based on an agreement between joint controllers pursuant to Art. 26 GDPR.

Jimdo Tracking

We use the tracking and analytics tool of Jimdo GmbH, Stresemannstrasse 375, 22761 Hamburg, Germany. Pursuant to Art. 6 (1) sentence 1 lit. f GDPR, this serves to safeguard our legitimate interests as part of a balancing of interests, namely the purposes of statistically evaluating your user behaviour on our website and ensuring a needs-based, user-friendly design and continuous optimisation of our offerings.
No cookies are used for Jimdo tracking. Your data (IP address, time of visit, device and browser information) is automatically collected, combined, and processed for the purposes described using pseudonymised usage profiles.
Your data is shortened, stored as a hash value, and additionally encrypted using a random value that changes every 24 hours. This prevents any conclusions from being drawn about the identity of individual users.
No further merging of the data takes place.

8. Social media

8.1 Social plugins from Facebook (by Meta), Instagram (by Meta)

Social buttons from social networks are used on our website. These are integrated into the page only as HTML links, so no connection is established to the servers of the respective provider when our website is accessed. If you click one of the buttons, the website of the respective social network opens in a new browser window. There, for example, you can click the Like or Share button.

8.2 Our online presence on Facebook (by Meta), Instagram (by Meta), YouTube, Pinterest

If you have given your consent to the respective social media operator pursuant to Art. 6 (1) sentence 1 lit. a GDPR, when you visit our online presences on the social media mentioned above, your data is automatically collected and stored for market research and advertising purposes, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights and settings options for protecting your privacy, please refer to the providers’ privacy notices linked below. If you still need assistance in this regard, you can contact us.

Facebook (by Meta) is an offer of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is generally transferred to and stored on a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of visiting a Facebook (by Meta) fan page is based on an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (information on Insights data) can be found here.

Instagram (by Meta) is an offer of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”) The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is generally transferred to and stored on a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of visiting an Instagram (by Meta) fan page is based on an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (information on Insights data) can be found here.

Pinterest is an offer of Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The information automatically collected by Pinterest about your use of our online presence on Pinterest is generally transferred to and stored on a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

YouTube is an offer of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is generally transferred to and stored on a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. No adequacy decision by the European Commission exists for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

9. Contact options and your rights

9.1 Your rights

As a data subject, you have the following rights:

pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
pursuant to Art. 16 GDPR, the right to request the immediate correction of incorrect personal data stored by us or completion of your personal data;
pursuant to Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is required

for exercising the right to freedom of expression and information;
for compliance with a legal obligation;
for reasons of public interest, or
for the establishment, exercise, or defence of legal claims;

pursuant to Art. 18 GDPR, the right to request restriction of processing of your personal data where

the accuracy of the data is contested by you;
the processing is unlawful but you oppose its deletion;
we no longer need the data, but you require it for the establishment, exercise, or defence of legal claims, or
you have objected to processing pursuant to Art. 21 GDPR;

pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request its transmission to another controller;
pursuant to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or work or at our company headquarters for this purpose.

Right to object

Insofar as we process personal data as explained above to safeguard our overriding legitimate interests as part of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you may exercise this right at any time as described above. If the processing is carried out for other purposes, you only have a right to object if there are grounds relating to your particular situation.

After you exercise your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise, or defence of legal claims.

This does not apply if the processing is carried out for direct marketing purposes. In that case, we will no longer process your personal data for that purpose.

9.2 Contact options

If you have any questions about the collection, processing, or use of your personal data, or if you require information, correction, restriction, or deletion of data, as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our legal notice.